How to use this tool
A decision, not just an output
Find a selling price that covers unit costs, fixed order costs, percentage fees, and a target margin. Read the output alongside its interpretation, assumptions, limitations, and source. Marketplace rates and external requirements should always be confirmed at the linked official source.
Formula & example
Transparent method
Required price = (unit cost + fixed cost) ÷ (1 − target margin rate − percentage fee rate).
Example: $20 unit cost, $5 fixed cost, 10% fees, and a 30% target margin require a price of $41.67.
Frequently asked questions
Is the Product Pricing Calculator free?
Yes. The primary result is available without creating an account or entering an email address.
How is the result calculated?
Required price = (unit cost + fixed cost) ÷ (1 − target margin rate − percentage fee rate).
What should I verify before using it?
Competitor pricing and demand elasticity are not modeled.
Are my inputs private?
Core inputs are processed in your browser. ShipMargin records anonymous tool interaction events, not the business values entered into this form.